If I asked you to tell me what you liked about an especially creative television commercial, it would be easy, right? Perhaps it had a clever hook, kept you entertained and shared something new? But when you start from the very beginning of any creative project, be it a logo, a website, or print ad, it's easy to have many goals but finish with a product that appears to have no clear objective. Did you remember the brand or sponsor of this commercial? It's remarkable how many people can't. By starting each project with a Creative Intake Form, we at Quick Brown Fox are enabled with better information from you and avoid the pitfalls of "Deductive Design." It helps us work with you to prioritize your messages and ultimately create a more effective sales proposal for your end-users. We find that having our clients walk through the intake process helps them focus on what's most important to each project and discard directions or elements that are ineffective, redundant. Lastly, this simple step shaves oodles of hours off the creative process... and that means savings for you.